A marketing intern is responsible for working with other marketing staff to develop unique campaign ideas to market a company’s products, services or overall brand identity. Their duties include completing market research to identify target audience demographics working as part of a team to accomplish tasks by set deadlines and making adjustments throughout marketing campaigns to achieve better engagement from consumers.
Job Responsibilities
- Collaborating with sales, marketing and product development team members to planning promotional marketing campaigns
- Proficiency in social media marketing and email marketing
- Producing a brand style guide that best captures the company or client’s voice and mission
- Helping team leads set, allocate and monitor the budget of each project
- Conducting market research to determine a target audience’s needs, interests and other relevant factors used in creating targeted marketing campaigns
- Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
Skills and Qualifications
- Effective writing, speaking, presenting and active listening skills
- Good interpersonal skills
- Understanding of industry best practices
- Creativity, adaptability and familiar with current marketing trends
- Project management skills, like goal-setting and deadline management
- Great organization, time management and prioritization abilities
- Comfortable in high-pressure and fast-paced environments